Focus 360’s Programmatic Radio Networks use Jelli’s Technology Platform to Serve and Report Ad Campaigns, Boosting Revenue for Affiliate Stations
Focus 360 (www.focus360llc.com) announced today it has added nine radio stations to its programmatic networks that are “Powered by Jelli”™. Focus 360’s radio networks are enabled by Jelli’s cloud-based programmatic ad platform that traffics, serves and reports campaigns using Jelli’s RadioSpot™, allowing stations and show producers to generate incremental revenue with virtually no time constraints added to in-house sales teams.
Focus 360 is a leading media network providing programming, syndication and national network advertising sales to thousands of radio stations across the country. The affiliate sales efforts for Focus 360’s programmatic networks are led by the Focus 360 team, including affiliate sales specialist Robert Magaziner, in conjunction with Envision Networks®.
The newest additions to Focus 360’s programmatic radio ad network affiliate roster cover six station groups: All Pro Broadcasting (KCXX-FM, Los Angeles); Costa-Eagle Radio Ventures (WNNW-AM, Boston); Jerry Lee Broadcasting (WBEB-FM, Philadelphia); JVC Media, LLC (WBON-FM, New York; WYGC-FM, Gainesville, Fla.; WOTW-FM and WTRS-FM, Orlando); Media One Group (WYBL-FM, Cleveland); and Rubber City Radio Group (WONE-FM, Cleveland).
Phil Brown, chief executive officer, Focus 360, said, ” Our lineup of programmatic radio networks are proving their ability to generate new and incremental national ad dollars, while transforming radio into a real-time medium. We welcome these nine stations to the Focus 360 family and look forward to helping them increase their sales as we have done for scores of others across the country.”
Danno Wolkoff, president and CEO of Envision Networks, said, “Ad agencies are increasingly demanding programmatic buying opportunities, and the Focus 360 radio networks powered by Jelli’s technology platform fulfill this growing need. Jelli’s platform delivers and monitors commercials as they are broadcast, relieving stress on station traffic departments by not requiring them to schedule and report those spots every day.”
Jelli combines the technology of online advertising with the significant reach of broadcast radio, enabling partners like Focus 360 to automate radio advertising. Jelli’s RadioSpot platform enables rapid cloud-based trafficking of radio spots nationwide; integrated, automated ad serving at local affiliates and real-time reporting of the broadcast ads as they run via an easy-to-use, powerful web-based dashboard. The RadioSpot platform delivers significantly increased accountability, measurability and transparency to advertisers and radio networks, leading to fewer errors, lower costs, better insights and higher revenue and cash flow. To deploy the Jelli technology platform, each Focus 360 affiliate integrates a Jelli server at its station.
About Focus 360 LLC
Focus 360 (www.focus360llc.com) provides integrated media solutions to advertisers, ad agencies, program producers, content owners and broadcasters. The New York-based company consists of several divisions offering a range of services, including: general market radio media representation and content development; digital implementation of geo-targeted display ad campaigns; and a mobile solution that includes pre-stream and in-stream digital audio opportunities for brands. Focus 360’s programs include the Jelli cloud-based programmatic advertising platform, and representation of Sports Byline, Toby Arnold & Associates,
About Envision Networks®
Envision Networks® provides content and services to more than 1,500 radio stations and reaches millions of listeners each week. Envision Radio Networks, Inc. is the largest independently owned affiliate relations company in the country and supplies all types of programming and services to radio including morning show content, short-form vignettes, virtual weather-news-traffic broadcasts, live syndicated morning shows, long-form weekend programming, 24/7 formats, comedy services, event programming, off-air tools, web content, album releases and artist specials. Envision Networks® is based in Cleveland, Ohio, with offices in New York City and Nashville.